LOGO, BRANDING, WEBSITE + VARIOUS
Fresh Tracks Chalet Hosting and Cookery School are based in Cornwall and offer residential and online chalet hosting courses.
I met the owners Steve + Becky on the ski slopes in Italy, where they gave me some invaluable guidance during my first winter season.
When they started up Fresh Tracks, I jumped at the chance to return the favour by designing their logo and branding.
Since then, I have also designed their website, and various graphics, as well as some lesson content for their courses.
IN DETAIL
Fresh Tracks is not the only chalet hosting and cookery school out there, so it was important to capture the unique feeling that Steve + Becky bring to chalet host teaching - a sense of potential adventure and the chance to take on new, exciting challenges. The focus for them is not just on the job itself, but on what the job allows you to get out of life.
All of the photography used across the Fresh Tracks brand is taken by personal connections of Steve + Becky, and often features them. They are the real heart and soul of Fresh Tracks, and it was imperative that that came across.
Fresh Tracks students range from 17 year olds just out of school to couples in their 50s, but all of them have the same goal - to get the most out of their ski season and to excel as a chalet host. The brand needed to appeal to those with a sense of adventure, but feel friendly, fun, supportive and packed full of useful insights - just like the course owners themselves.
